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Jamie Beck is a photographer residing in Provence, France. Her Tumblr blog, From Me To You, became immensely successful shortly after launching in 2009. Soon after, Jamie, along with her partner Kevin Burg, pioneered the use of Cinemagraphs in creative storytelling for brands. Since then, she has produced marketing and advertising campaigns for companies like Google, Samsung, Netflix, Disney, Microsoft, Nike, Volvo, and MTV, and was included in Adweek Magazine’s “Creative 100” among the industry’s top Visual Artists. In 2022, she released her first book, An American in Provence, which became a NYT Bestseller and Amazon #1 book in multiple categories, and featured in publications such as Vogue, goop, Who What Wear, and Forbes. Flowers of Provence is Jamie’s second book.

Can you tell us about how The Flowers of Provence came to be?

I refer to Provence often as ‘The Garden of Eden’ for her harmonious seasons that bring an ever-changing floral bounty through the landscape. My greatest joy in life is telling her story of flowers through photography so that we may all enjoy them, their beauty, their symbolism, and their contribution to the harmony of this land just a bit longer. 

(Photograph: Jamie Beck)

How do your photography and writing work together? Do you write as part of your practice?

I constantly write small notations, which usually occur when I am alone in nature with the intention of creating a photograph or in my studio working alone on a still life. I write as I think in my head, so I have made it a very strict practice that when a thought or idea comes up, I stop and quickly write the text in the notes app on my phone or in a pocket journal I keep with me most of the time. If I don’t stop and write it down at that moment, I find it is gone forever. It is also the same practice for shooting flowers, especially in a place as seasonal as Provence. If I see something, I must capture it right away because it could be gone tomorrow. 

(Photograph: Jamie Beck)

You got your start in commercial photography. What’s something you learned in those fields that has served you well in your current creative direction?

I think my understanding of bridging art and commerce came from my commercial photography background. I can make beautiful photographs of flowers all day long, but how to make a living off your art is a completely different skill that I am fortunate enough to have learned by working with so many different creative brands and products in the past. 

(Photograph: Jamie Beck)

Do you remember your first photograph?

Absolutely! I was 13 years old. My mother gave me her old Pentax 35mm film camera to play with. When I looked through the viewfinder, it was as if the imaginary world in my head could finally come to life! I gave my best friend a makeover, put her in an evening gown in the backyard of my parents’ house in Texas, and made my first photograph, which I thought was so glamorous! So Vogue!

You situate your photographic work with an introduction that charts the seasons in Provence through flowers. Are there any authors from the fields of nature writing and writing place that inspire you?

I absolutely adore Monty Don! His writing, his shoes, and his ease with nature and flowers—that’s a world in which I want to live. I also love Floret Flowers, especially on social media, as a way to learn the science behind flowers and how to grow them. 

How did you decide on the order of the images within The Flowers of Provence?

Something I didn’t anticipate with a book deal is that I would actually be the one doing the layouts! I assumed I would hand over a folder of images, and an art director would decide the order. At first, it was overwhelming to sort through it all because the work is so personal, and I’m so visual. But in the end, it had to be me. It had to be my story and flow to be truly authentic. I tried to move through the seasons and colors of the landscape in a harmonious way that felt a bit magical, just as discovering Provence has felt to me.

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